Numbers can’t be the only important metric in your business, and thinking of your people as “leads” or “conversion rates” take the human element out of business and make it hard to show up for them the way you want – and the way they deserve.
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Speaking of organically driving traffic and boosting downloads…let’s talk about why numbers can’t be the *only* important metric in your business.
There’s a particular language used in the online marketing business, and much of it has to do with things like “leads,” “conversions,” “followers,” etc.
I’ve even been behind the scenes of some big-name launches where the number of courses sold during a launch are referred to as “units.”
Listen, I get it. I’ve occasionally used some of this language as well, but every time I have, it has felt….wrong. Icky. Weird.
Because when we remove the human element of business, that’s when things start to go awry. You begin to lose touch with the person and people you’re trying to speak to. You aren’t clear on what their needs are or how you can help to solve a problem they’re having. And it can make it easy to forget that there are real, live human beings behind the screen showing up for you every day.
Are you showing up for them?
It’s harder to do if you simply think of people as numbers.
We’re diving into all of this today and more, including why it’s so important for make it super simple for people to get to know you quickly and easily, because we can forget how many new people are coming into our sphere on a regular basis.
Questions? Comments? Want to connect and chat about this episode? You can email me at firstname.lastname@example.org, or DM me over on Instagram @emilygoughcoach or Facebook at Emily Gough Coaching. I would absolutely love to connect with you and thank you for listening in real life and here any takeaways you had from this or other episodes!. It makes me day to see you listening to the podcast and fills me up with pure joy. Seriously. See you on the ‘gram!
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